Wix Website Builder Review 2024

Overview

Wix is an all-in-one website builder that lets you quickly create attractive websites, even if you have no design or coding experience. Wix is popular among bloggers, entrepreneurs and small business owners.

If you’re looking to build a website on a small budget, Wix’s affordable plans are worth a serious look. Wix offers free and paid plans, hundreds of plug-and-play design templates, drag-and-drop site design, built-in search engine optimization (SEO) and a full range of features that help you create a functional and attractive online presence.

What Is Wix?

Wix is a beginner-friendly, all-in-one tool that makes it easy to create a professional-looking website. Wix offers more than 900 design templates that allow you to customize a site for various blogging and small business needs. Connect to more than 250 third-party apps to add advanced features to your website, such as online scheduling or event booking.

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Is Wix Right for You?

Wix is ranked as the #1 website builder worldwide, mainly because it makes it easy to build beautiful, functional websites for all types of personal and business needs. With a free plan and upgraded paid plans starting as low as $17 per month, Wix delivers something for everyone.

• Wix for Personal Use. Wix is great for building a personal online presence, for things such as a wedding, shower or family holiday website. With Wix, you can create a website in minutes without having to worry about hosting or coding. Plus, there are tons of templates and designs to choose from, so you can create a website that’s uniquely yours.
• Wix for Business Use. Wix was built with ease of use foremost in mind, so the platform is a solid choice for those with limited technical and design experience. Wix is especially popular with small businesses, consultants, bloggers and entrepreneurs.

Wix comes with a wide variety of industry-specific plug-and-play design templates, including food service, events, fashion, fitness and professional services. And, if you need e-commerce capabilities, Wix has you covered with built-in features and integrations for all types of online stores.

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Wix Pricing & Plans

Wix offers a free starter website plus three paid plan categories: basic Website plans, Business and eCommerce plans and Enterprise plans.

• The Wix free plan. This comes with Wix branding on your website and on your subdomain (for example, yourwebsitename.wix.com). The free plan includes 500MB of cloud storage and 500MB of bandwidth. If you want a more professional website that allows for greater site customization and more features, you’ll need to go with a paid plan.
• Basic website plans. Four plans range from $17 to $45 per month and come with a free custom domain for one year and a free SSL Certificate. Features and storage increase as you move up the plan tiers.
• Business and e-commerce plans. If you want to monetize your site by accepting online payments, you’ll need to choose one of Wix’s Business and eCommerce plans, which start at $27 per month. There are three options to choose from, and all offer secure online payments, recurring payment options, customer accounts and a custom domain that’s free for one year.
• Enterprise plans. Enterprise solutions for large websites have custom pricing. These plans are customized, and you will need to work with a Wix representative directly to tailor a plan for your business needs.

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Wix Core Features

Wix Website Templates

Say goodbye to cookie-cutter websites with Wix. With more than 900 plug-and-play website templates to choose from, Wix makes it easy to build a unique website to match your design dreams and functional needs. Paired with user-friendly customization tools, such as Wix’s drag-and-drop and AI-driven editors, any Wix template can be quickly customized to create a website that stands out from the crowd.

Website Builder and Editing Tools

Wix offers three different editors for creating a website. Each offers distinct advantages.

• Wix artificial design intelligence (ADI) editor. Wix’s ADI editor is ideal for beginners who don’t know where to start. The Wix ADI asks you a few questions and then builds a basic site for you in a matter of minutes.
• Wix standard editor. With this option, you choose a Wix template and customize it for your needs using the standard Wix drag-and-drop editor. You can start with the ADI editor and then move to the standard editor at any time. With both editor options, you can enable or disable a mobile-friendly view of your website.
• Editor X. Introduced in 2020, Editor X lets you create a fully responsive website that looks and works great on all types of devices. Editor X was developed with designers in mind and comes with a full suite of advanced capabilities, including scalable font sizes, grid layout, stack and scale media, custom breakpoints, docking and advanced sizing control.

These user-friendly editors allow you to quickly add or delete content from Wix templates, change fonts and personalize your site without any knowledge of coding languages thanks to its drag-and-drop functionality. You can even design a website from scratch using Wix’s intuitive website editing tools.

Blogging

Wix comes with everything you need to start, grow and manage a successful blog. You can easily add and format text, insert images and create new posts with the drag-and-drop editor. Plus, there are built-in tools to help you manage your blog and grow your audience, such as social media integrations, email marketing and SEO.

E-Commerce

Wix lets you turn your website into an online store with its Business and eCommerce plans. With these plans, you can sell products, take payments and manage your inventory all in one place. Plus, it has a wealth of features to help you promote your business and convert visitors into paying customers.

Its Business Basic plan allows you to accept online payments, while Business Unlimited is designed to help you grow and expand your business with product reviews, subscriptions, multiple currencies and marketplace selling.

Its Business VIP plan offers the entire suite of features such as unlimited dropshipping products, priority customer support, customized reports and a customer loyalty program.

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Wix Ease of Use

Wix is an intuitive platform that’s know for its easy to use design tools and inviting interface. Even if you have no prior website-building experience, you can create a beautiful, functional website in a few hours at most on Wix.

Its drag-and-drop editor is one of the most user-friendly editors on the market. You can add, delete and move elements around your page without having to touch a single line of code. Plus, Wix takes care of all the website hosting and security for you. Should you run into any issues, you’ve got 24/7 support on any paid plan.

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Wix Safety and Security

Wix takes website safety and security seriously. It is PCI compliant, which indicates that it fulfills the security requirements set by credit card companies. All Wix websites have an SSL certificate and are automatically backed up. Plus, Wix has a team of experts that monitor its servers 24/7 to prevent any possible threats.

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Wix Customer Service and Support

Wix offers 24/7 customer support for all paid plans. Its VIP plans offer priority support. To contact support, you must be logged in to your account, otherwise, you’ll just get directed to the Wix Help Center, which is a large knowledge base for self-service assistance.

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Additional Tools and Functionality

SEO Tools

Wix comes with a built-in SEO tool that helps you optimize your website for Google Search. The SEO tools walk you through the process of optimizing your site step by step. Plus, it provides tips and tricks for improving your site’s ranking.

SEO features include meta tags, canonical tags, robots.txt files, bulk 301 redirects, instant Google indexing, URL structure, patterned meta tags and an XML sitemap. All images are automatically resized, compressed and converted to WebP, which helps your site load faster (important for SEO). One of the coolest features is the ability to make your own site logic. This means you can edit all your SEO data across your pages rather than having to go in and edit page by page.

And with Velo APIs, you can customize your client-side code and override default SEO settings.

App Store and Integrations

Wix AppMarket is a one-stop shop for adding features and functionality to your website. There are hundreds of apps to choose from, ranging from social media tools and contact forms to live chat and dropshipping. You can also find integrations for popular business tools, such as QuickBooks, Shippo, ShipStation, Printful, Get Funding, Craftybase, Google AdSense and Mailchimp.

Mobile App

Wix has a mobile app that allows you to manage your website on the go. With the app, you can create and publish new content, view site analytics, manage orders and customers and offer coupons and sales. The app is available for both iOS and Android devices.

Storage

Each Wix Website Plan has storage limits ranging from 2GB to 100GB. Its Business and eCommerce plans start at 50GB and go all the way up to unlimited for its Business VIP plan. If you need more storage, you’ll need to upgrade your plan to a higher tier.

Email Marketing

Ascend by Wix is its email marketing and customer management tool. It’s a separate tool to help capture leads, nurture customers, increase traffic and close more sales. Think of it as a toolkit for managing your business; Ascend includes contacts, inbox, chat, forms, automation and Wix invoices.

Its email editor is drag-and-drop just like its website editor. And if you’re not design-inclined, use one of its designer templates and customize your colors, fonts, backgrounds and videos to make it your own before sending out an email to your list. Create automated drip campaigns and see campaign success with analytics.

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Other Notable Benefits

The Wix platform offers excellent design flexibility and powerful features many businesses and entrepreneurs need to run their online businesses. Tailor your online presence for your audience and business needs using both basic and advanced Wix features.

• Online Scheduling: Allow your clients to book appointments directly online. You can also sell scheduled services through this Wix upgrade feature.
• Social Media Graphics: Use the Wix Social Post editor and templates to create custom Facebook and Instagram posts; share posts immediately or schedule them to post later.
• Facebook Ads: Set up paid Facebook ad campaigns with Wix.
• Help Center: Wix offers an enormous library of support resources.